Our Purpose


Vibrant and inclusive teams, organizations and communities armed with trust, purpose and data to address inequities and make system change.


To build the capacity of social sector networks, collaborative initiatives, government agencies, and non-profit organizations to develop cultures that support sustained collaboration, data-driven decision making and equitable processes and implementation.

Core Values

  • Integrity – We are honored to be entrusted with our clients’ work, and we take that trust very seriously and do what we say we are going to do.
  • Fiscal Responsibility – We understand that non-profit executives and government administrators have a responsibility to be good financial stewards, and we reflect this value in our pricing and our products.
  • Diversity & Inclusion – Commitment to hiring persons who represent a variety of backgrounds and perspectives and to creating a culture that seeks, to address and to the greatest extent possible, to eliminate white supremacy culture in our organization and with our clients.
  • Social Responsibility – Commitment commitment to dedicating 10 percent of all profits to community causes.
  • Network Leadership – Commitment to promoting and developing social sector leaders who align their agendas, networks, and resources in support of shared goals.

"The team at Woollard Nichols & Associates was amazing! They had a clear, deliberative process and were extremely open and communicative. I can’t wait for the next opportunity to work with them!"
Lara George, Executive Director, The Christi Center

"I’ve been with One Voice for several years now, but it wasn’t until I became chair that I truly saw the depth and breadth of the support that WNA provides for our coalition. They are simply amazing, responding in record time to requests and providing expert guidance for our group of 100 members. We simply couldn’t do the work that we do without their professional and diplomatic support!"
Ronda Rutledge, Executive Director, Sustainable Food Center

"Woollard Nichols & Associates is my go-to consulting firm not only because they do excellent, quality work on a timely basis but also because they commit to learning the client’s business, both the nuances of our agency and the non-profit world in which we operate. I have no hesitation recommending them to anyone serious about succeeding and making a positive impact in our community."
Adam Hauser, President & CEO, Meals on Wheels Central Texas

"The WNA team is absolutely wonderful to work with! Their experience, expertise and collaborative work style have been instrumental for the Youth Recovery Network. Thank you Sam, Kelly and Lily!"
Julie McElrath, Chair, Youth Recovery Network EDU