5 Things to Do Before You Hire a Marketing Firm, or How Not to Put the Cart Before the Horse

our work

What's a Backbone, Anyway?

I attended the Collective Impact Forum‘s Champions for Change workshop last month, and it got me thinking about how we structure collaborative social sector initiatives, especially here in Texas. Wait, buzzword alert. Surely you’ve heard this term, collective impact, right? Everyone’s throwing it around lately. John Kania and Mark Kramer with FSG wrote a landmark

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Happy Birthday to Us… But the Gifts are For You!

It’s been one year since Woollard Nichols & Associates officially launched, and we’ve been reflecting on the work that we’ve done over the last year. It was a great year – we supported almost twenty clients including coalitions and collaborations, membership associations, non-profit organizations, city departments and divisions of school districts. We facilitated community planning

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5 Things to Do Before You Hire a Marketing Firm, or How Not to Put the Cart Before the Horse

We love communications and PR folks. They are amazingly creative professionals who can offer value-added services to promote your mission by helping you craft your message to the media, by designing impactful collateral that supports strategic fundraising, by creating infographics that demonstrate complex concepts at a glance, and more. But – and I think my

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